King Penguin - Greenpeace AR overzicht
Delivery: 2018, quarter 2

To bring awareness to the protection of the Antarctic, home to penguins, DTT has developed the King Penguin AR app and concept for Greenpeace. The concept resembles the popular Pokémon GO app, except that users are looking for penguins instead. Did you spot the penguin? Then you can use augmented reality to take a photo of the penguin to unlock the search for the next penguin. Furthermore, the app contains interesting facts that can be shared with friends, alongside the photos they’ve taken. In addition to the game, users in the app can also sign a petition to protect the Antarctic.

The penguins can be positioned via a CMS by selecting a location on the map. When a user is within two kilometres of a penguin, the app will show it. For users who are not within this radius, a random penguin location will be generated outside of any prohibited areas, such as highways, train tracks, hospitals, and bus lanes.

More about the action? Visit the website of Greenpeace.

King Penguin - Greenpeace AR beschrijving


Success stories about King Penguin Greenpeace AR app:

iCulture: Greenpeace laat je zoeken naar pinguïns met nieuwe AR- app
Emerce: Greenpeace Nederland voert campagne met Pokémon Go app variant
BNR: Geen Pokémon go, maar Pinguïn Go
Marketingfuel: Geenpeace doet een Pokémon Go voor pinguins
Koffietijd: Pinguins zoeken op straat
AndroidWorld: Ga op zoek naar pinguïns met Koning Pinguïn van Greenpeace
VET Amsterdam: Afl 27: Een vreemde vogel aan het IJ
ANP Pers Support: Greenpeace Nederland voert campagne met Pokémon Go app variant
Greenpeace: Welkom in de wereld van AR en pinguïns
Greenpeace: Greenpeace ingeschakeld bij oplossen mysterie pinguïn
DTT blog: Testimonial Greenpeace Netherlands
DTT blog: Trending in Google Play Store: King Penguin
DTT blog: King Penguin at 5 Uur Live 
DTT blog: King Penguin - Greenpeace AR live in app stores
DTT blog:
 Welcome Greenpeace

More solutions

Joost Gunterman

Need more info?

Please feel free to contact us via phone or email. We will be happy to help.